منابع مشابه
Product Positioning as a Moderator for Halal Cosmetic Purchase Intention
Consumers have been spoiled by the quality of Halal products available on the market. However, existing literature has lacked recognition for consumer Halal cosmetic products. Therefore, this study enhances the body of knowledge about consumer attitude and intention to purchase Halal cosmetic products. Specifically, this article will discuss the moderating effect positioning has on attitude wit...
متن کاملNormative Dimensions’ Preferences Towards Intention to Purchase Green Food Product
Normative dimensions constitute one of the important elements in the Theory of Reasoned Action (TORA) model. However, the changes of lifestyle over period and different societies have spurred the TORA model constitution and also to vary interpretation of the model itself towards intention to purchase the green food product.Therefore, this paper aims to explorethe underlying dimensionsof normati...
متن کاملFactors influencing Kosher food purchase intention: An investigation on non-Jewish customers
Kosher food properly prepared according Jewish dietary law has become one of the biggest trends in the food service industry. The demand for Kosher food markedly increased in recent years, especially in non-Jewish community. To examine the intention of nonJewish consumers in purchasing Kosher food, this study investigated underlying factors influencing a such behavior from three aspects, namely...
متن کاملFactors Affecting Online Search Intention and Online Purchase Intention
This research focuses on various factors affecting online search intention which has been found to be a key predictor of online purchase intention. Data were collected from a sample consisting of mostly young adults with familiarity of computer use and online shopping experience. A structural equation model was employed to test hypotheses. According to the findings, utilitarian value of Interne...
متن کاملThe Traction of Lean Production on Halal Food Integrity
The scandals of horsemeat in the United Kingdom and melamine milk in China raise doubt over the honesty of food labelling. Responding towards the impact of the scandals, many firms currently address public doubt by using attractive “marketing” such as 100% beef, 100% UK products and exclusions, e.g. this product may contain nuts. The product associated with the lethal impact on health such as i...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Tazkia Islamic Finance and Business Review
سال: 2018
ISSN: 2460-0717,1907-8145
DOI: 10.30993/tifbr.v11i2.142